My first trip to Texas Roadhouse showed why the beloved chain is seeing sales continue to surge

My first trip to Texas Roadhouse showed why the beloved chain is seeing sales continue to surge

US Markets Loading… H M S Updated 2022-05-06T16:54:52Z Irene Jiang / Business Insider Texas Roadhouse sales continue to boom, coming off strong performance in 2021.  Same-store sales rose 16% and 20.4% during Q1 at company-owned and franchise locations, respectively. I visited for the first time, and found good food and huge portions at fair prices.…

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Updated

2022-05-06T16: 54: 52Z

Texas Roadhouse



Irene Jiang / Business Insider


  • Texas Roadhouse sales continue to boom, coming off strong performance in 2021. 
  • Same-store sales rose 16% and 20.4% during Q1 at company-owned and franchise locations, respectively.
  • I visited for the first time, and found good food and huge portions at fair prices. I see why customers keep coming back. 

I went to Texas Roadhouse on a Thursday evening, thinking I would be able to walk in and be seated quickly enough.

texas roadhouse

A Texas Roadhouse location.


Texas Roadhouse



The window advised customers to call ahead to reserve a seat, which I regretted not doing.

Texas Roadhouse exterior

Texas Roadhouse.

Mary Meisenzahl/Insider


Walking inside, I realized the restaurant was even more crowded than I’d anticipated from the parking lot.

Texas Roadhouse lobby

Texas Roadhouse.

Mary Meisenzahl/Insider


I put our name in at the hostess stand and was told it would be about a 10-minute wait.

Texas Roadhouse hostess stand

Texas Roadhouse.

Mary Meisenzahl/Insider


I didn’t mind the wait. I used the time to take in the ambiance, which was unlike that of any restaurant I’d been to before.

Texas Roadhouse hostess stand

Texas Roadhouse.

Mary Meisenzahl/Insider


The walls were decorated with jerseys and uniforms from the local high-school sports teams right above the hostess station.

Texas Road House decor

Texas Roadhouse.

Mary Meisenzahl/Insider


A large moose head was mounted alongside the uniforms. I don’t know what moose have to do with Texas, but it did add to a homey, country theme.

Texas Road House decor

Texas Roadhouse.

Mary Meisenzahl/Insider


Other walls were adorned with neon beer-brand signs, including Budweiser and Blue Moon.

Texas Road House decor

Texas Roadhouse.

Mary Meisenzahl/Insider


Nearly all the walls in the massive restaurant were decked out in decor, like these caricatures of some classic country artists.

Texas Road House decor

Texas Roadhouse.

Mary Meisenzahl/Insider


I also got some time to check out the butcher station with hand-cut steaks, which is one of the signature features of the chain.

Texas Road House steaks

Texas Roadhouse.

Mary Meisenzahl/Insider


Above the steaks were the chain’s iconic rolls, staying warm under a heating lamp.

Texas Roadhouse  rolls

Texas Roadhouse.

Mary Meisenzahl/Insider


Another neon sign got at the heart of Texas Roadhouse: beer and beef.

Texas Roadhouse  sign

Texas Roadhouse.

Mary Meisenzahl/Insider


Under the sign, wait staff ran in and out of the kitchen, ferrying rolls to the full restaurant.

Texas Roadhouse kitchen

Texas Roadhouse.

Mary Meisenzahl/Insider


The restaurant posted frequent hiring advertisements, most likely a symptom of the trouble restaurants across the US are having to attract workers during the pandemic.

Texas Roadhouse hiring

Texas Roadhouse.

Mary Meisenzahl/Insider


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